• Coke halts Jesus pic

The Coca Cola Company has taken legal action against producers of a spirituality themed Italian film set in present day Israel in which Jesus drinks a can of Coke in the desert.

"7 Km da Gerusalemme" (Seven Kilometers From Jerusalem) will have to be reworked in order to avoid being sued by Coca-Cola. They don't wat that kind of product placement or Jesus as a celebrity endorsement.